Google Listings & Ads


Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.

With Google Listings & Ads:
Connect your store seamlessly with Google Merchant Center.
Reach online shoppers with free listings.
Boost store traffic and sales with Smart Shopping Campaigns.

Connect your store seamlessly

Integrate with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.

Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.

Reach online shoppers with free listings

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.

Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Learn more about supported countries for Google free listings here.

Boost store traffic and sales with Google Ads

Grow your business with Smart Shopping campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Smart Shopping campaigns here.

Get started with up to $150 in ad credit when you create a Google Ads account

Get up to $150* in ad credit to help you get started on Smart Shopping Campaigns. The promotional code will be applied when you start spending and serve your first ad impression, and whatever you spend over the next 30 days, up to $150, will be added back to your account.

*Ad credit amounts vary by country and region.

The eligibility criteria:

  • The account has no other promotions applied.
  • The account is billed to a country where Google Partners promotions are offered.
  • The account served its first ad impression within the last 14 days.

Review the static terms here.


Minimum Requirements

  • WordPress 5.6 or greater
  • WooCommerce 5.8 or greater
  • PHP version 7.3 or greater (PHP 7.4 or greater is recommended)
  • MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Google Listings and Ads GitHub repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Smart Shopping campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Smart Shopping campaigns?

Smart Shopping campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Smart Shopping campaigns cost?

Smart Shopping campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Smart Shopping campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Smart Shopping campaign.


January 20, 2022
After about 4hrs of mine spend reaching out, to live chat who referred me to a support team who passed on info to the development team, I get a half baked reply back telling me to use filters. Why? Because my clients WooCommerce store enters product prices excluding GST (tax). In my opinion this is normal. The tax obviously shows on the front end product page as I've set a tax rate in WooCommerce. Google Merchant Centre is failing my previously live shopping ads with the following error: Mismatched value (page crawl) [price] It isn't happy that I'm entering the price excluding tax, and the front end is showing the product price with tax. The support team here first suggested I go through all 150 products of mine and change the prices so they are entered inclusive of tax!! Really? Is that how most stores are run? I don't think so. And disrupt my clients store? No thanks! So the developer got back to one of the support staff and told me to add filters to fudge the price: "You could add the filters woocommerce_gla_product_attribute_value_sale_price & woocommerce_gla_product_attribute_value_price to override the price manually. The price with taxes could be returned with the wc_get_price_including_tax." So bottom line: If your store uses prices entered ex GST/tax this plugin won't work without expensive developer input. This has lost me a client, and very much stings. I've built my career around WooCommerce, so I hope this one plugin is the exception. Either terrible support, terrible developers, or both. Stay clear.
January 19, 2022
Plugin has hundreds of complaints and issues in the forums, and all they do is tell you to email them, and then they do nothing to resolve the flaws in the plugin. Hence the 2 star average reviews. What a disaster. We will go back to using the roduct Feed Pro plugin instead.
January 7, 2022
Vorsicht - erzeugt krititische funktionsstörungen Die Installation ist umständlich, aber machbar. Noch bevor ich das Feintuning vornehmen konnte, musste ich feststellen, dass das shopsystem keine Bestellbenachrichtigungen mehr an mich sendet. Sobald ich das Plugin deaktivierte, war die Funktion glücklicherweise wieder okay. Caution - creates critical dysfunction Installation is cumbersome, but doable. Before I could fine-tune it, I had to find out that the shop system was no longer sending me order notifications. Fortunately, as soon as I deactivated the plugin, the function was okay again.
December 29, 2021
My Google Merchant Account stopped working after using this plugin. It doesn't properly configure the account. And what is the most important it doesn't feed products as it should. And there is no field mapping settings or anything. Shame on Woocommerce for release this
Read all 42 reviews

Contributors & Developers

“Google Listings & Ads” is open source software. The following people have contributed to this plugin.


“Google Listings & Ads” has been translated into 4 locales. Thank you to the translators for their contributions.

Translate “Google Listings & Ads” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


1.10.0 – 2022-01-13

  • Add – Bulk update channel visibility for coupons.
  • Add – CES prompts for initial setup and campaign creation.
  • Add – Pre-fill shipping rates during free listing configuration wizard.
  • Add – Pre-fill shipping rates in Setup Merchant Center flow based on store’s shipping settings.
  • Add – Sync products’ shipping label/class to Merchant Center.
  • Fix – Drop WC 5.7 support.
  • Fix – Fatal error when creating Ads account without Site Title.
  • Fix – Fix/1078 shipping values flash during onboarding setup.
  • Fix – Fixing coupon test issue.
  • Fix – Group shipping rate by price and currency, and display the right currency in shipping rate input.
  • Fix – MC address validation.
  • Fix – Remove WC’s is_ajax (deprecated in 6.1) in favor of proxied WP wp_doing_ajax.
  • Fix – Removed state/region address validation .
  • Fix – Replace cloneDeep within .~/data/reducer.js with functions that would not mutate other references of the state tree.
  • Tweak – WC 6.1 compatibility.

1.9.0 – 2021-12-15

  • Add – Pre-fill target audience countries during onboarding using WooCommerce shipping zones. #1131
  • Add – Pre-fill target audience countries with suggestions based on WooCommerce settings. #1145
  • Fix – Fatal error on plugin deactivation. #1142
  • Fix – Fix UI loading flicker in Setup MC Step 2 “Choose your audience” page. #1146
  • Fix – Fix e2e test after copy update. #1134
  • Tweak – Display help cursor for tooltip. #1130
  • Tweak – Update product channel visibility’s styling to match that of coupons channel visibility. #1135
  • Tweak – Updated @wordpress/scripts@17.1.0. #1132
  • Tweak – WC 6.0 compatibility.
  • Tweak – WP 5.9 compatibility.
  • Update – min. WC version to 5.7. #1110

1.8.0 – 2021-11-30

  • Update – UX improvements on account connections in Setup Merchant Center flow.

1.7.0 – 2021-11-24

  • Add – The partial authorization feature of Google account to the onboarding setup, Google Ads setup and reconnection pages.
  • Add – Accept login_hint when generating OAuth URL.
  • Add – Review request inbox notification after 10 conversions and 100 free listing clicks
  • Update – Add support for retrieving the name and domain from the Google API
  • Fix – Add support for Norwegian language, nb and nn
  • Fix – Report tabs lose active state when changing chart.
  • Tweak – Update in_stock and out_of_stock availability enums
  • Tweak – Retry async jobs on timeout
  • Tweak – Reduce the bundle size of the index.js file.
  • Tweak – refactored legacy WC menu highlighting effect.

See changelog for all versions.